Every corporation has a definite culture. But, is the culture intentional? Developing an intentional corporate culture that combines the company's brand and the style of the company's leadership in a valuable asset that impacts all of the operations of the company. In particular, an intentional corporate culture becomes a source for growing internal leadership within the company that is consistent with the company's brand and its core values.
LogiStyle's Intentional Corporate Culture program partners our consultants with the CEO to articulate an intentional culture and use it to develop internal leadership within middle and senior management. A concrete framework for developing an intentional corporate culture is offered that includes an analysis of the company's:
Purpose: Its core focus relative to shareholders, customers and employees.
People: Its chosen strategy for recruiting, evaluating, compensating and retaining its employees.
Place: The physical and cultural environment it offers its employees, analogous to the body of the workforce.
Process: How the company thinks, analyzes, decides and acts on its various activities, analogous to the mind of the workforce.
Practice: The emotional environment that motivates the employees, analogous to the heart of the workforce.
As with all LogiStyle programs, these topics, as soft as they may seem, are analyzed logically with concrete and distinct alternatives forcing the leadership of the company and the participants of the program to make some hard choices that determine their intentional corporate culture.
To consider how this program might be applied in your company, Contact LogiStyle.
On intentional corporate culture: "Many of (the) things that were presented made crystal clear some of the issues that were muddy or difficult to understand in my business," Pam Glick, Banfield, The Pet Hospital.