While success in business requires conviction and passion, logic and reason must prevail in all business decisions. It is that careful blend of common sense reasoning and gut level passion that creates a pragmatic confluence of logic and vision. Business should be fueled by passion but guided by reason.
LEADERSHIP
Our corporate leadership programs are based on the following principles:
• There is no formulaic prescription for good leadership •Effective leaders develop their own style of leadership that takes into account their individual personality, skill sets and environment •Good leadership offers "leverage" by impacting the behavior of a large number of people •Good leadership offers "legacy" whereby the impact outlasts the tenure of the leader
CORPORATE CULTURE & BRAND
Culture is the flip side of the brand coin.If brand is the external view of your company, your corporate culture is the internal view. It is how your employees view and behave in your company. Every corporation has a definite culture. But, is the culture intentional? Developing an intentional corporate culture, one that integrates your brand and your leadership, is one of the most important and difficult assets to build in your company, and one that impacts all of the operations of the company. In particular, an intentional corporate culture becomes a source for growing internal leadership within the company that is consistent with the company's brand and its core values.
LogiStyle's Intentional Corporate Culture program partners our consultant, Dr. Krishnamurthy, with the CEO and leadership team of a company to articulate an intentional culture, and uses it to develop internal leadership within middle and senior management. A concrete framework for developing an intentional corporate culture is offered that includes an analysis of the company's:
•Purpose: Its core focus relative to shareholders, customers and employees. •People: Its chosen strategy for recruiting, evaluating, compensating and retaining its employees. •Place: The physical and cultural environment it offers its employees, analogous to the body of the workforce. •Process: How the company thinks, analyzes, decides and acts on its various activities, analogous to the mind of the workforce. •Practice: The emotional environment that motivates the employees, analogous to the heart of the workforce.